Free Tools & Dashboards
Open-source tools designed for tourism stakeholders, researchers, and communities. No sign-up required—just use them.
Digital Assessment Service
Comprehensive digital capacity evaluation for tourism operators, creative industries, and destinations. Understand strengths, identify opportunities, and track progress.
- ✓ Six-dimension assessment framework
- ✓ Sector-specific analysis
- ✓ Interactive dashboards & reports
- ✓ Ongoing monitoring options
Sentiment Analysis Tool New
Analyze tourism reviews with customizable theme-based sentiment analysis. Perfect for students, small operators, and researchers.
- ✓ Upload reviews (CSV or paste)
- ✓ Custom theme detection
- ✓ Visual charts & reports
- ✓ Export to Google Sheets
CBT Monitoring Dashboard
Real-time monitoring system for Community-Based Tourism engagement activities. Track community status, engagement metrics, and content production.
- ✓ Quick update forms
- ✓ Status tracking & alerts
- ✓ Automated reminders
- ✓ Regional filtering
Resources & Documentation
Guides, methodologies, and research to help you understand and implement digital tourism strategies.
📊 Assessment Methodologies
Sector-specific weighting frameworks, scoring guides, and evaluation criteria for digital capacity assessment.
📈 Sentiment Analysis Guides
Theme definitions, keyword strategies, and best practices for analyzing tourism reviews.
🔍 Research & Reports
Open research findings, case studies, and insights from tourism development projects.
🛠️ Implementation Guides
Step-by-step setup instructions, API documentation, and technical references for developers.
Who Can Use These Tools?
Small Tour Operators
Assess your digital presence, analyze customer reviews, and identify improvement opportunities.
Tourism Students
Use sentiment analysis for case studies, research projects, and understanding customer feedback.
Destination Managers
Monitor community engagement, track sector performance, and benchmark regional capacity.
Researchers & Consultants
Access open methodologies, replicate assessments, and contribute to tourism research.
Community Organizations
Track CBT activities, measure engagement, and document community tourism initiatives.
Policy Makers
Understand digital readiness gaps, inform policy decisions, and support capacity building.
What We Stand For
- Accessible tools for all. Free or low‑cost tools and templates that small operators and communities can use.
- Inclusive research & engagement. Co‑design with stakeholders; listen to voices on the ground.
- Transparency & openness. Share data and findings openly, with respect for privacy and ethics.
- Practical over perfect. Ship useful pilots and iterate toward impact.
- Sustainability in every sense: environmental, cultural, economic.
- Collaboration across sectors. Public, private, academic, local—everyone contributes.
- Empowerment. Build capacity so local actors shape future tools.
Mission
Provide a shared platform for free tools, open research, and community‑driven tourism development; enabling emerging destinations and stakeholders to enhance competitiveness, foster sustainability, and tell their own stories.
About
Alex M. Jeffries is an international consultant passionate about inclusive tourism growth. Through consultancy with ITC and his creative practice (Passport Creative), he brings together research, practice, and design to help tourism really work for people.
Built in partnership with the International Trade Centre (ITC).
Get Involved
These tools are open and free to use. If you'd like to contribute improvements, report issues, or suggest new features, we'd love to hear from you.
All tools respect user privacy. Data collection is opt-in only, and you can request deletion at any time.