What we stand for
- Accessible tools for all. Free or low‑cost tools and templates that small operators and communities can use.
- Inclusive research & engagement. Co‑design with stakeholders; listen to voices on the ground.
- Transparency & openness. Share data and findings openly, with respect for privacy and ethics.
- Practical over perfect. Ship useful pilots and iterate toward impact.
- Sustainability in every sense: environmental, cultural, economic.
- Collaboration across sectors. Public, private, academic, local—everyone contributes.
- Empowerment. Build capacity so local actors shape future tools.
Mission
Provide a shared platform for free tools, open research, and community‑driven tourism development; enabling emerging destinations and stakeholders to enhance competitiveness, foster sustainability, and tell their own stories.
About
Alex M. Jeffries is an international consultant passionate about inclusive tourism growth. Through consultancy with ITC and his creative practice (Passport Creative), he brings together research, practice, and design to help tourism really work for people.